A Main Line fire company is grappling with a PR firestorm after a volunteer firefighter made an obscene gesture during a live TV broadcast on the Fourth of July.
The volunteer firefighter, riding in a rear-facing seat in the back of a Paoli Fire engine cab, flipped the TV camera - and the world- the bird in a live broadcast originally aired on Philadelphia's WPVI-TV/6ABC and then rebroadcast around the globe on CNN. The video now also lives in infamy and (most likely) perpetuity on the internet.
The gesture and the way the fire company first responded touched off a flurry of bad publicity and angry comments on websites across the internet.
The fire company has since issued an apology.
Do you think an apology is enough? What do you think about a firefighter flipping the camera the bird? Is it disrespectful or just harmless fun?