Shop Pink to Benefit Breast Cancer Awareness

October is Breast Cancer Awareness Month, which means a variety of pink products will be hitting the shelves. But, do your pink purchases always go toward the cause?

A wave of pink is flooding stores everywhere, as retailers participate in Breast Cancer Awareness Month. For the savvy shopper, it's an opportunity to donate to a good cause while snagging unique, pink-hued items.

Below is a list of local stores that offer products or shopping events for Breast Cancer Awareness Month.

Panera Bread
Purchase a pink ribbon bagel at Panera Bread in October and a portion of the proceeds will benefit breast cancer research. Pink ribbon bagels are available at all Delaware Valley Panera Bread locations for a limited time only. 

Throughout the month of October, Origins will donate $3.50 from every purchase of their limited edition Make A Difference skin rejuvenating hand treatment and Peace of Mind on-the-spot relief duo to The Breast Cancer Research Foundation. The product is available for purchase online and at the following locations:

  • Macy's in the Court of King of Prussia
  • Macy's at Suburban Square in Ardmore
  • Macy's at Willow Grove Park Mall
  • Macy's at Montgomery Mall
  • Select Sephora locations 

The Philadelphia Eagles Tackle Breast Cancer
Purchase one of their exclusive breast cancer awareness products and The Eagles will donate a portion from the sale of every item sold to breast cancer care and research in the Philadelphia area.

Visit your local Target store for a selection of limited edition breast cancer awareness products by Conair. 15 percent of the proceeds from each sale support The Breast Cancer Research Foundation.  

Purchase a pair of breast cancer awareness Oakley sunglasses designed to support Young Survivors Coalition (YSC).  

Tory Burch Shopping and Champagne
When: Thursday, October 4, 2012 from 6:30 p.m. to 8:30 p.m.
Where: Tory Burch Boutique 
160 North Gulph Road 
King of Prussia, PA 19406
What: 20 percent of the night's proceeds support Living Beyond Breast Cancer’s educational and support programs.
Email LBBC's special events coordinator, Jenna Jackson if you plan to attend. 

Get Fit With Focus Fitness
When: Sunday, October 7 from 9 a.m. to 11:30 a.m.
Where: Focus Fitness 
1111 Lancaster Ave 
Bryn Mawr, PA 19010
What: Join Focus Fitness and Ardmore Toyota for a day of fitness to benefit Living Beyond Breast Cancer. With a suggested donation of $20 per class, you can take a yoga, barre class, or both and then enjoy light refreshments.

  • 9:00 a.m. barre class with Amy Feeney at Focus Fitness.
  • 10:30 a.m. Yoga with Eliakim Warren at Ardmore Toyota.
  • 10:30 a.m. barre class with Amy Feeney at Focus Fitness.
  • 11 a.m. refreshments at Ardmore Toyota.  

Govberg Jewelers Shopping and Support
When: Thursday, October 11, 2012 6:00 p.m. to 8:00 p.m.
Where: Govberg Jewelers 
65 St. James Place 
Ardmore, PA 19003
What: Govberg Jewelers invites you to enjoy an evening of shopping and support for Living Beyond Breast Cancer. Govberg will donate a portion of the night’s proceeds to benefit LBBC.

Before you plunk down your green for some pink, the nonprofits behind Breast Cancer Awareness Month want you to check the label.

Jenna Glazer, director of development for Young Survival Coalition (YSC), a global organization dedicated to helping young women who are diagnosed with breast cancer, said that buyers should be on the lookout for a label or tag that tells where the money from the purchase goes.

"If you walk into Bed Bath & Beyond and see something with a pink ribbon and no information about where the money is going, chances are it doesn't benefit the cause," she said.

Glazer said the best way for consumers to ensure that pink products are legit is to visit the non-profit's website for a list of its partners. YSC, which is based in New York City, lists Oakley, Nutra Nail, Liv/giant bikes, Ford and Urban Outfitters as some of its partners.

The amount of money donated to the nonprofit is also key, Glazer said. With YSC's partnership with Oakley, for instance, $20 from each pair of sunglasses goes right to the nonprofit, which offers resources, connections and outreach to young women with breast cancer. 

And for a group like YSC, which is on the smaller end of the spectrum of breast cancer awareness groups such as Susan G. Komen For the Cure, the check it receives is just part of the benefit. Each time YSC partners with a company, Glazer said, "It raises the profile of nonprofit and gets the word out to the people who need us."

Here are a few pink products available online that breast cancer nonprofits are putting their names behind:

  • The Breast Cancer Research Foundation (BCRF) has partnered with Barnes & Noble, which is offering a pink leather Nook cover with a stitched ribbon for about $35, with $5 going to the foundation.
  • Susan G. Komen for the Cure sells its own official merchandise on its website. It has pink leather business card holders for $15 each, as well as candles, coasters, neckties and car accessories.
  • Hard Rock will celebrate its thirteenth season of Pinktober with a variety of merchandise, including a pink honeycomb robe for $80. 75 percent of the profits from each item sold goes to the Caron Keating Foundation.

Some retailers don't enter contracts with nonprofits but still donate a portion of their proceeds. Team Cheer, a website that offers gear for cheerleaders, is donating 5 percent of its pink profits to BCRF. From socks to bows to briefs, the company's Cheer for a Cure collection includes products from $5 to about $25. You won't see it advertised on the BCRF website, but according to foundation staff, Team Cheer has made donations for the past two years.

If you think a pink product is suspicious or you are wondering about the relationship between the company and the cause, give the non-profit a call. Representatives are usually happy to verify whether a company is really giving.

"I've actually gotten Google alerts and seen people say they are partnering with us and they aren't," Glazer said, adding that she follows up on those alerts and asks for a check from the retailer that made the claim. Sometimes, she said, retailers were unaware that they needed a contract with YSC and will send along the check happily.

But in some cases, she said, "I never hear back from them."

If you have a favorite pink product that benefits Breast Cancer Awareness Month, share it here. Just click the green upload button.


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